That Horrible First Blog Post
You’ve finally done it, you’ve setup your website and heard everyone say you need to have a blog on it, or you have amazing information you want to share through an online blogging platform; friends that have done it say it’s easy. Everyone says it’s easy, you just type a nice story, add a photo or 2 and boom instant internet fame, SEO gold or customers begging to buy from you.
However, first you’re confronted with that blank page; worse still a blank title.
At this point you turn to the internet for inspiration, you pick the most well known blogger in your field and go through all their old posts, and start clicking through to random links of holiday destinations instead that you saw in the sidebar. 3 hours later you tell yourself it’s inspired you, when actually it’s left you terrified that you can’t do anywhere near as well. You look at your blank title and think, I’ll try it again tomorrow. You’ll probably leave it at least a month.
At which point you head to Pinterest for blogging inspiration, but instead start designing your perfect office space, creating 4 new boards around the project you start to think maybe not having a perfect office is why you can’t write the posts. 3 months have past, you’re now sat in a beautiful creative office but still have that empty blog page.
I was lucky that when I first starting blogging in the mid 90s there wasn’t huge successful digital comparisons to concern myself with, everyone blogging was in an experimental place and that blogging for me was procrastinating against coursework. Don’t get me wrong I still find the horrible first blog post in a new project, well horrible but hopefully my tips below will help you out.
Screw The Title.
The first thing you write doesn’t have to be the first thing you post, so don’t stress what you call it. You could call it Post One, Tuesday or 5 Tips for Your First Blog Post; it really doesn’t matter. Getting into the habit of writing, choosing your structure and flow is more important. Just save everything as drafts as it comes to you, then you have stories to flesh out, neaten up or complete and be ready to schedule in.
Write It Down.
It seems strange to plan a blog out in writing on actual paper but brainstorming ideas can really open you up to possibilities, start with some central themes to discuss then break them down into smaller chunks. Choose how best to present the information; lists and infographics are easy to understand and pleasing to the eye. As you transfer your brainstorming ideas over to your digital record, you’ll find you probably come up with more blog ideas which is fantastic but don’t stop and ruin your workflow; instead write them down to start the next brainstorming session with.
Don’t Leave It Lonely.
After you’ve wrote your first post, picked it’s title and posted it into the ether of the internet. Do not sit there waiting for comments to suddenly appear; it most likely will not happen. There’s a whole heap of other work you can do to share your posts via social media(I’ll tell you all about it in another post) but chance are slim you’ll get instant feedback. So let’s not bother waiting and start scheduling in the next posts instead, all blogging systems have a way to schedule in the date and time to automatically post.
Add A Picture
A picture says a thousand words, and in blogging platforms it really does. Posts with good visuals get more hits than those who have none and if photos carry a thousand words then a video says millions. People are now constantly on the move and their information is on the move with them, Instagram and stories, Snapchat, Facetime, Facebook Live, podcasts are all the growing platforms as people want information fast and on the move. Consider that your first blog post doesn’t need to be in writing but could be visual. Research your platforms and find the one where your customers are and invest your time there.
Always Leave A Call To Action.
A blog post without a call to action is like leaving a great date without saying goodbye or leaving them contact details. At the end of the post ask your reader to do something, join you on Facebook, leave a comment, join your mailing list or even buy your product. It’s up to them if they will or not but if you don’t ask you won’t get it.
Your call to action is a way of expanding and building your community, don’t miss that opportunity.
If you’ve enjoyed my first horrible (it wasn't that bad really) blog post feel free to leave a comment and your social media handles so I can follow you back.
Great first post! Lots of really useful info which I certainly didn't learn for years after setting up my blog! Best of luck in your journey
Hi thank you for the info, I"ve been thinking of writing some form of blog on my fb page:Elspeth Johnston piano teaching.
Thanks once again.